[NEXT] World Wide Fund for Nature


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We shan't save all we should like to, but we shall save a great deal more than if we had never tried. Sir Peter Scott

World Wildlife Fund for Nature (WWF) is an international non-governmental organization for the conservation, research and restoration of the natural environment, formerly named the World Wildlife Fund, which remains its official name in the United States and Canada.

The group says its mission is "to halt and reverse the destruction of our natural environment".[4] Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution and climate change. The organization runs more than 1,200 field projects worldwide in any given year.

In 2000, the organization successfully sued the World Wrestling Federation (now World Wrestling Entertainment), over the use of the abbreviation of WWF. The latter adopted the abbreviation of WWE two years later.


The organization was formed and registered as a charitable trust on 11 September 1961, in Morges, Switzerland, under the name World Wildlife Fund. It was an initiative of Julian Huxley and Max Nicholson, who had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank, with the businessman Victor Stolan, the naturalist Peter Scott and the advertising executive Guy Mountfort.

In its deed
of foundation, the organization stated its original mission to be the
"conservation of world fauna, flora, forests, landscape, water, soils
and other natural resources by the acquisition and management of land,
research and investigation, education at all levels, information and
publicity, coordination of efforts, cooperation with other interested
parties and all other appropriate means."

In the subsequent years, the organization set up offices and
operations around the world. The initial focus of its activities was
the protection of endangered species. As more resources became available, its operations expanded into other areas such as the preservation of biological diversity, sustainable use of natural resources, and the reduction of pollution and wasteful consumption.

In 1986, the organization changed its name to World Wide Fund for Nature,
retaining the WWF initials, to better reflect the scope of its
activities. However, it continues to operate under the original name in
the United States and Canada.

Evolution of the WWF logo, 1961 – 2000

Evolution of the WWF logo, 1961 – 2000


  1. ^ WWF FAQ: Who were the founders of WWF?
  2. ^ WWF FAQ: Where and when was WWF founded?
  3. ^ Capital Research Center: WWF (English)
  4. ^ World Wildlife Fund, Organization of the World Wildlife Fund
  5. ^ FAQ: What was the original motivation for WWF's founders?
  6. ^ a b c WWF Finland - History of WWF International (English)
  7. ^ WWF Presidents of the Organization over its history
  8. ^ http://www.internetnews.com/bus-news/article.php/3_1038611
  9. ^ Text of the 1994 legal agreement with the World Wrestling Federation

  • External links
  • Panda.org, WWF international Web site

© http://en.wikipedia.org/wiki/World_Wide_Fund_for_Nature

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